When Picklebet Australia launched in 2020, they did so with a significant point of difference from the swathes of competitor they have in the betting industry. Rather than being just another betting site offering average odds on an average range of sports and racing markets, they honed in on esports, establishing themselves as the go-to for lovers of esports looking to place a bet on this growing field.
Unsurprisingly, initially that meant that they didn’t have a lot to offer for regular punters who simply wanted to bet on their favourite sport or an upcoming racing event. Over the past couple of years, however, they have consistently grown their selection in those areas to the point where they now have a pretty decent selection of sports markets.
To an extent, that surprised me. I’ve had a look at their range in the past and found that there wasn’t really a great deal for sports bettors, and those not wanting to bet on esports would be better served elsewhere. That’s not necessarily the case now, with a solid rang eof different leagues on offer and a pretty good selection of regular markets like head to head and line betting, as well as less common ones like player props.
All of these features have always been accompanied by a strong website. The black and green Picklebet colours are easily identifiable and the website platform, which differs from virtually all of their competitors, is sleek and easy to use.
This has long been accompanied by a really solid app for iPhone users, but for a time it wasn’t available for those with Android devices. This was certainly a mark against Picklebet, but fortunately that’s all changed and the app is now available for both iOS and Android users.
They’ve clearly developed into a pretty comprehensive betting site, while maintaining their initial modus operandi; a focus on esports. They do, of course, have room for improvement still, as do all bookmakers, and perhaps the most obvious area is in their racing offering.
The Picklebet racing currently falls into the category that their sports offering used to; far less extensive than their competitors. They do have win/place odds and a nice top 4 feature which enables you to bet on your runner to finish top 4 rather than top 3, but they don’t have any exotics like trifecta or exacta, which are popular ways to bet.
They could also use a few more payment methods, though this is hardly a major deal as they do have debit card which should appease most. Finally, their customer support platform is solid albeit unspectacular, rounding out what is now a pretty good all-around site.
For a long time, Picklebet Australia was a niche website which was only ever going to appeal to a small portion of bettors. They’ve maintained that niche and are still a go-to for esports bettors, but their continual growth means that they now have a solid selection of sports markets too, and have the capacity to appeal to a wider audience as a result.